PROJECT OVERVIEW
Bushfire Kitchen is a fast-casual restaurant based in California that emphasizes fresh, high-quality ingredients. The restaurant was looking to modernize their website (www.BushfireKitchen.com) to include a new integration with Toast ordering and needed help becoming WCAG AA compliant.
This end-to-end project ranged from visual identity to site deployment.
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Developing a Digital Identity
The project began by facilitating sessions with Bushfire leadership to translate the restaurant and print branding to a digital style guide with consideration for contrast requirements.
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Building the Site
I provided analysis and recommendations to Bushfire around cost of hosting and maintenance for various website platforms. I designed the site using both the online editor and the developer tools to create a custom pop-up message. I iterated through client feedback to co-design a site that communicated the restaurants values and also allowed customers to easily order directly.
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Launch & Iterate
I continue to support Bushfire Kitchen, ensuring the site is CCPA compliant, the menu is updated regularly, and responding to any needs they may have.
In the News
The updated website helped Bushfire Kitchen attract national attention as one of the top growing quick serve restaurants in the country. This also helped them secure a growth investment from CapitalSpring in 2022.
